Marketing Thesis Sample. Chapter 1 THE PROBLEM AND ITS BACKGROUND Introduction Eco-friendly product has become an important strategy in businesses since the international rise of environmental awareness among countries. With greater awareness rising among the public, especially with reference to the global warming and climate change phenomenon Estimated Reading Time: 12 mins Theses/Dissertations from PDF. Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes, Lisa Monahan. PDF. The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads, Yu Qin. PDF. Product Shadows and Ad Evaluations, Nazuk Sharma Marketing: Selected Doctoral Theses. TITLE: “Consumer Inattention, Uncertainty, and Marketing Strategy ” -- Xinyu Cao () COMMITTEE: Juanjuan Zhang (chair), Tony Ke, John Hauser. ABSTRACT: This dissertation investigates the implications of consumer inattention and uncertainty for firms' advertising and pricing decisions
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Marketing Thesis Sample. Chapter 1 THE PROBLEM AND ITS BACKGROUND Introduction Eco-friendly product has become an important strategy in businesses since the international rise of environmental awareness among countries. With greater awareness rising among the public, especially with reference to the global warming and climate change phenomenon Estimated Reading Time: 12 mins Theses/Dissertations from PDF. Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes, Lisa Monahan. PDF. The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads, Yu Qin. PDF. Product Shadows and Ad Evaluations, Nazuk Sharma Marketing: Selected Doctoral Theses. TITLE: “Consumer Inattention, Uncertainty, and Marketing Strategy ” -- Xinyu Cao () COMMITTEE: Juanjuan Zhang (chair), Tony Ke, John Hauser. ABSTRACT: This dissertation investigates the implications of consumer inattention and uncertainty for firms' advertising and pricing decisions
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